This is probably my favourite type of photography, it really mixes all forms into one from social media sessions, creative and business branding. What is personal branding I hear you ask? Well, it’s simple. Personal branding is how you would like to show yourself to the world. It’s about showing off your unique personality and skills, telling the story of you! to the world. Use personal branding to separate yourself from the crowd and attract your ideal client/ followers or target audience. Whether you want to use personal branding for corporate business or just to increase your social media profile as a small business, influencer or your overall presence online in general. Done right, personal branding will be something you will wonder how you ever managed without. The reason I believe great photography is important for your personal brand is because first impressions really do count and you never get a second chance at a first impression. Because of that, you need to present your best self. Personal brand photography can give you that. Professionally, your personal brand is the image that people see of you and because of this, it is so important to put your best self out there for the world to see. Working closely with people to create or boost their personal brand is such a fulfilling thing to do as a photographer, after all, helping others to grow is such a special thing!